Wednesday, April 22, 2009
Earth Day 1970: Two mayors share a clean, groovy vision
Above: Throngs enjoy a cleaner world by cramming themselves on New York's toniest avenue during the city's very first Earth Day celebration
Mayor Bloomberg's push for a cleaner, environmentally friendly New York City may be rather ambitious (and fraught with some mixed signals) but he's hardly the first mayor with green on the brain.
In fact, mayor John Lindsay pulled out all the stops for the first official Earth Day on April 22, 1970, with such a show that one could be mistaken in the belief that the holiday was created here. (It was officially sanctioned in Seattle the year before.)
In honor of the inaugural environmental holiday, Lindsay authorized Fifth Avenue closed for two hours, the streets filled with thousands of celebrants and protesters. The event culminated in Union Square, where the mayor -- along with actors like Paul Newman and Ali McGraw -- spoke to encouraging crowds about a cleaner city. Fourteenth Street between 3rd and 7th avenues was also shut down for an 'ecological carnival', which might not sound as fun as a real carnival. Except this was 1970, afterall.
Was Lindsay (left) before his time in his passion for pollution? Maybe. More likely, his constituents were. By 1970 the mayor attempted to bring a true sensibility of the bohemian to the city, allowing 'be-ins' in Central Park and promoting a virtue of 'Fun City', "a phrase that embodied the hope of New Yorkers for a more livable city," according to biographer Vincent Cannato. In fact, Earth Day was modeled after the Vietnam-era 'teach-in', essentially an educational outreach mixed with a smidgen of good times.
Lindsay even sounded a bit Bloomberg-ish that day: "...the city is contributing a billion dollars over the next ten years to mass transit construction. And then more, more and more we are discouraging automobile use in the central business areas, particularly." (Look here for the rest of the interview with Lindsay in Union Square talking to NBC about the first Earth Day.)
"If you're not part of the solution, you're part of the pollution," added governor Nelson Rockefeller in a speech to the crowds.
The massive rally, with a 100,000 in attendance, reportedly left little pollution in its wake (although that seems a tad revisionist to me). Crowds occasionally attacked gas-guzzling, pollutant-making cars as they went by, and one group of demonstrators curiously dragged around a net filled with rotting fish, shouting "This could be you!"
Lindsay would later close Fifth Avenue to traffic for several weekends that summer. Further paralleling his predecessor, Bloomberg followed suit last year with a vehicle-free Park Avenue.
Below: Like clean, little Whyos, this gang of adorable, broom-wielding Union Square scalawags prepare to attack the city's grime
By the way, click here for a list of all today's Earth Day festivities